You know what your brand is supposed to be. This shows what your website is actually shipping: every color it paints, the ones that are the same color twice, and whether any of it has a name.
Every marketing team is generating assets with AI. If your brand exists only as a PDF and a few hundred hand-typed values, there is nothing coherent to hand those tools, so every generated asset is a guess. Off-brand, at scale, faster than anyone can review it. A brand a machine can apply is the thing this measures.
| Every color you paint | Pulled from your page and its stylesheets, ordered by how often each one is used. Not what the guidelines say. What shipped. |
| Colors nobody can tell apart | Two values that look identical to a person and are different to a codebase. That is what a missing token looks like. |
| Your type and spacing scales | A scale is a short list somebody chose. We count how many values are actually declared. |
| Named or retyped | Whether your styling points at a named value or writes it in place. This is the one that decides whether anything else can apply your brand for you. |
| Your share card | The image that appears when someone posts your homepage in Slack or LinkedIn. Usually nobody owns it. |
| Icons and marks | Favicon, touch icon, theme color, and whether your logo is vector. |
Your public homepage and the stylesheets it links, the same requests any browser makes. No account, no upload, and nothing logged in to. If we cannot read all of your styling we say so, and every count becomes a floor rather than a total.
No, and we would rather you did not. We derive your brand from your own site, so nothing here depends on a document you would have to clear with someone. You already know what your brand is supposed to be; this shows you what shipped.
Never, and nothing here is an opinion held by a person at Infinitus MC. It is generated from your own code. We do not have a view on your colors or your typeface and it would not be our place. We measure whether your brand is applied consistently and whether a machine could apply it for you. Both are countable.
A named value has one home, so a change happens in one place and a machine can read it. A hand-typed value is a decision made again on every screen. That is the difference between a brand you can hand to someone, or something, else, and one that only lives in the heads of the people who built it.
No. Big brands legitimately use many. What matters is whether they are decided in one place or invented per screen, and whether some of them are accidentally the same color twice.
An agent called IMC-Audit-User. We explain what it does, and how to block it, on our crawler page.
We send your full report and may follow up once. No list, no sequence. Everything measured is on your public homepage.
Built by Infinitus MC. The check is free: it reads your public page and its stylesheets, so running it costs us almost nothing. Our crawler is documented at /crawler. Also try can AI read your website.